With its headquarters stuck behind a retail storefront, the rapidly-growing Joe Coffee Company needed to break out into a brand-new office. SquareFoot helped them find a light-filled space with a fabulous city view.
Joe Coffee Company was founded by Jonathan Rubenstein in 2003 as a specialty coffee house in Manhattan’s West Village and has since expanded to 21 locations in NYC, as well as two cafes in Philadelphia. All of their coffees are roasted right in Long Island City.
Impressed with Joe Coffee’s quality and commitment to sustainable sourcing, restaurateur Danny Meyer’s famed Union Square Hospitality Group started investing in the small-but-mighty chain in 2017, signaling greater success to come.